Brand Guidelines

When using one of de Poel's brands and/or logos, please make sure you follow our brand gudelines below:-

Company Name

When writing the words de Poel they must always be written with a lower case d and capital P, i.e. "de Poel"

Incorrect Written Usage

Do not use variations such as De Poel; DePoel; DE POEL or DEPOEL

Corporate Logo

The main de Poel logo is made up of  two blue and orange arcs featuring the typography "de Poel".

When using the de Poel logo

The logo is designed to be used on a white or lightly coloured background

In special circumstances, the logo should appear in black and white on a white background:

Incorrect Logo Usage

  • Do not distort or alter the logo using special effects
  • Do not alter the size or placement of any component of the logo
  • Do not rotate or tilt the logo at any angle
  • Do not add other graphic elements to the logo
  • Do not create a repeating pattern using the logo
  • Do not place the logo in a containing shape

Logo Spacing

Always allow an equal amount of “white” space around the logo to ensuring no overcrowding.

de Poel logo clear space

de Poel Corporate Colour

The de Poel corporate colours are focused around blue and orange.

Colour Swatch

Blue: HEX = #002856;  RGB = 0, 40, 86;  CMYK = 100%, 89%, 36%, 35%;
Orange : HEX = #F89829; RGB = 248, 152, 41;  CMYK = 0%, 48%, 94%, 0%;
Grey : HEX = #EAE9E9; RGB = 234, 233, 233; CMYK = 7%, 6%, 5%, 0%;

Corporate Fonts (Typefaces)

Headlines, subheads and copy: Arial

Arial Font

Hand written sub titles : Bradley Hand ITC TT

Bradly Font